Dr. Neda Pelar holds a Ph.D. in Molecular Pathology and has specialized in researching nano-drugs and developing drug delivery systems for cancer treatment. With extensive experience in cancer research, nanobiotechnology, and project management, she has worked as a senior scientist and R&D manager at companies such as AJK Biopharmaceutical (a Startup), Nitto Avecia (a CRO), and Hycor Biomedical (a medical devices). She also holds a Project Management certification from UC Irvine. As an educator, published researcher, and PM expert, she helps startups and professionals bring their technologies to market, all while championing women’s activism and enjoying the outdoors.

Dr. Koni Scavella is a bestselling author, speaker, and business growth strategist with a legacy of leadership across top pharmaceutical, healthcare technology, and software companies—spanning both startups and global enterprises. As the founder of Iconic Business Advisors and Executurn, she equips transitioning executives and emerging founders to build fundable, scalable businesses with clarity and confidence.

Through her proprietary frameworks, diagnostic tools, and branded onboarding systems, Koni helps healthcare and biopharma startups transform complex ideas into iconic brands and investor-ready business models. Her work turns disruption into elevation—making every founder’s story one of strategic growth, market trust, and legacy-building impact.